You own an apartment building. The most common size in the
Palatine and surrounding areas are 6-apartment units. You find
that your building has cockroaches. You need professional help
and choose one of the exterminators who drive those little
trucks that have the big signs advertising bug control. They
refuse to talk to your about prices over the phone.
next think you know they come over and want you to sign a year-long
contract. If you can't pay up-front they will direct you to a
finance company for monthly payments. You think your problems
over. You have a big national company behind
(© Copyright 2011 Shawn Cole.
All Rights Reserved. This material may not be published,
rewritten or redistributed.)
Cole Home Maintenance is an exterminator Located
in Palatine and serving towns in
Lake County, Cook County, Mc
Henry County, Du Page County, Kane County
$60.00 to spray up to a 2 bedroom apt for bed bugs
You think you hired a big nation-wide company when you really hired
has bought the right to use the name that is
well-known across the company. The locally owned company
that you call is really a "franchise".
a Franchise Work?
The large companies with the little white trucks are a
"franchise". That means that each location buys the right to
the name of the franchise holder. You think you have a
company and find out later that you are really at the mercy of the
individual owner at the location you called. You try to call
national-name company to complain. You find out they will only
refer you back the local location. Each location of a
franchise is run like a small company but instead of having
names, they use the well-known name of the franchise in which to
operate. SURPRISE !!!!!
When we see a national-wide name company we automatically think
is a big corporation over-seeing each location. That may or
not be true. For instance: Jewel Food Stores, Wall-Mart,
Sam's Warehouse, Target, Dominick's Food Store, the Hyatt House
the Hilton Hotels are owned by a corporation that has different
locations. There is a corporation running the many
locations. Each of those locations have a manager that reports
the main company.
McDonalds and Burger King are individually owned franchises that are
required to purchase all their products from the main corporation
adhere to the techniques set forth by the main company. That
why no matter where you go, that sandwich is exactly the same.
The Comfort Inn is a franchise that bought the rights to use the
"Comfort Inn. Each hotel is individually owned and
instead of using an unknown name, they purchased the right to
they are the "Comfort Inn". These franchises don't
as described above. The "Comfort
Inn" is really a company that takes reservations - not operate
hotels. SURPRISE !!!
"Comfort Inn" and they will redirect you or automatically
place your reservation at the privately-owned hotel in the area you
want who holds one of their franchise agreements to use their name
reservation services. If you have a problem at home of
Comfort Inns you will find out you have to resolve it with the owner
that hotel just as you would at a wholly independent hotel / motel.
Hotels such as the Hilton Hotel are owned by a corporation and have
locations they operate much like Wall-Mart or Target.
hotel manager reports to the main company.
So you see there are different forms of franchises.
May Be Privately Owned
The easiest way to understand the "franchise" method of operating
businesses, is to realize that each franchise is a small-privately
owned company that uses the name that is nationally
They may share in the cost of nationally-televised
advertising. This method gets you to call
They literally bought the right to advertise that name.
there is a main "1-800" phone number that can transfer you to the
franchise location in your area. Now you are back to talking
the locally owned business franchise company. (Remember some
locations of companies may not be franchised and really entirely
by what is called a "parent" company. The
descriptions here are a general information
over-view. It then works the the Comfort Inn
described above. You call the main "1-800 phone number for a
"Comfort Inn" in your area and you are really talking to a
reservation company who transfers you to or makes a reservation at
privately owned Comfort Inn hotel in your area who has bought
right to operate under the name "Comfort Inn". You would never
now that unless you are injured at one of these hotels and call the
main 1-800 number when your locally owned hotel does not provide you
relief. It is then you find out that the main Comfort Inn is
a reservation company selling the right to use the name.
National-Known Exterminators Advertise on the Internet and
Go to the Internet and look at the national name brand web
They tell you they cannot quote a price and services over the phone
you need to call your local "so-and-so" branch to give you an
of the cost. Now you are back to talking to a small-privately
owned company franchise owner who bought the right to use the
nationally-recognized name.. SURPRISE !!!
If you don't believe it - test it. Call the main 1-800 number
you will be referred to the local office. You may not
that and think you are talking to the nationally owned
Ask that person about pest control in another state. You will
told to call that location in another state. They have no
idea. They are the locally-owned-franchised location who
the right to use the name.
AND THE HOOK
You called the number because you thought you would be better
off with a nationally-known company. That is called the
need to come out and look at the problem before
they can quote any type of pricing to you - even in general
terms. They don't do that over the phone. In fact they
won't even answer your questions about cockroaches or bed bugs or
whatever you have a problem. You are told to talk to the
"salesman" they send.
You think they are being thorough. What they are really trying
do is to get you to sign a year's contract. This is the "HOOK".
easier to get your signature in person when a SMILEY-FRIENDLY
SALESMAN comes out to "evaluate your pest problem" but is
there to reassure you that you can only be protected when you sign a
SALESMAN IS A SALESMAN
We all know to be cautious about USED-CAR
SALESMEN but what about that smiley-friendly
salesman who comes to your building to evaluate your cockroach or
What does that salesman really know about cockroaches and bed
bugs? Protect yourself !!! ASK TO SEE HIS
PEST CONTROL TECHNICIAN CERTIFICATION" CARD.
If that salesman doesn't have that card on his person, then
State of Illinois has not certified that this salesman knows
about cockroaches, or bed bugs or pest control safety
procedures so how can he evaluate your
HE IS A SALESMAN !
His job is to get you to sign a year's contract with the company
location that hired him! He will do that by being smiley and
friendly and build up confidence that "he knows that he is
talking about". That may work for selling
in a phone book but without being certified by the State of Illinois
-- what does he really know about bugs and
Can't Pay For
Year's Contract Up-Front?
That smiley-friendly salesman will try to get your cash
If you tell him you can't afford it in a lump-payment he can arrange
A FINANCE COMPANY. The franchise location gets
year's payment up-front and you get a finance company to pay
back. You are locked into a year's contract that you can't get
out of because you signed a promissory note with a finance company
you will pay each month. You stop paying and they will report
to the credit bureau.
What Happens If Your
Tenants Are Not Home?
Your tenants are probably like mine. They work all day for a
living. Some work very long hours. They are not
home during the day. You schedule an appointment for the pest
control (exterminator) company to spray your building. You
your tenants and tell them when the exterminator will be here.
They all agree. Sounds great huh? The problem is that
all your tenants will be there when the exterminator comes. NOW
the Exterminator Comes Back Again
For the Tenants Who Were Not There
Most of the big name exterminators are "franchises"
have employees that may be paid a percentage of each location that
spray. The most individual buildings that the person spraying
does, the more money he makes. If the person who
spraying spends too much time on your building, he makes less money
because his percentage or salary is for spraying that one building
then another building. He is not an owner of
small pest control company that actually cares about doing a good
job. The companies with the little white trucks are simply
people off the street that may or may not be certified - licensed
exterminators. These companies have already gotten your money
up-front. If you complain - they will tell you that you
the only one who has a problem with their services. You
there the day the exterminator sent a person to spray. Your
tenants tell you they did not get sprayed. Now it is
word against the company and the company will tell you weren't
even there so how would you know?
money for their HIRED HELP to come back to spray the apartments
the tenants were not there at the time. The people who
actually do the spraying are probably not paid by the hour.
the links called "complaints") If only two of your six tenants
are home, then only two apartments get sprayed and the other four
not. The cockroaches in the 4 apartments spread to the two
were sprayed after a week when the contact spray stops
ARE YOU STARTING TO SEE THE
Cole Home Maintenance Sprays Every Apartment
Cole Home Maintenance is a local pest control (exterminator) who
services Palatine and the surrounding towns. If one of your
tenants is not home, we will come back to that tenant again until
home. Apartments that are not sprayed only allow those
and bed bugs to spread to other apartments. Cole
Home Maintenance wants your ENTIRE
BUILDING to be free from cockroaches and bed bugs.
SIGN A YEAR - LONG CONTRACT
Who Should You Trust for Information?
A Smiley-Friendly Salesman
or a Licensed Exterminator?
COLE HOME MAINTENANCE IS A LICENSED EXTERMINATOR
Cole Home Maintenance does not offer a year's contract. When
comes out to spray your building, you can see a "structural Pest
Control Technician Certification" Card and know he
the extensive training required by the State of Illinois.
Cole Home Maintenance sprays on week-ends and
charge. Every apartment will be sprayed. If you
tenant that was not there at the time -- we will come back when
tenant is there.
There are articles on his web site to give you information about
cockroaches and bed bugs. You can call and your
will be answered. You can get rid of cockroaches and
bugs. ALL YOU HAVE TO
DO IS HIRE THE RIGHT COMPANY